From our lab to your lab
WITH THE NEW GORE ® WEAR COLLECTION FOR XC SKI ENDURANCE OUTDOOR ATHLETES NOW CAN BE SURE TO GET THE LATEST GORE TECHNOLOGIES AT FIRST HAND.
Our products stand for highly innovative apparel for cyclists and runners. For fall/winter 2018 we are extending our offering by adding a XC Ski collection to our portfolio. Our mission is to turn pioneering Gore technologies into new product concepts. The new XC Ski collection will meet your expectations in the same way as our innovative cycling and running products, enabling you to experience unique outdoor adventures.
The products have been engineered with the newest GORE® WINDSTOPPER® technologies in combination with stretch materials and an aerodynamic design, offering aspirational cross-country skiers complete comfort and protection.
„We got inspired from many cross country athletes who wore our bike and running wear on the skiing trails. Consumers obviously trust in our brand and products. Nevertheless there was clearly a need for a dedicated cross country collection which enables athletes to improve even more.“
GRIT PROMBERGER, PRODUCT DEVELOPER
„Our mission was to design a collection that balances contrary needs. Cross country skiers need a wide motion range in the upper body and arms area, yet an athletic fit. And while being protected against wind chill and cold, the fabric must allow enough breathability and ventilation to avoid overheating. So it was crucial to give it a practical try and listen to athletes feedback.“
KRISTINA MORA, PRODUCT DESIGNER
XC skiing in cold winter conditions doesn´t allow any compromise on protection.
✔ Perfect level of protection and thermal insulation at critical body areas
✔ Body mapped construction
The range of motion in XC skiing is one of the most demanding across all sports disciplines.
✔ Close to the body shaped, aerodynamic fit without any restrictions in protection
✔ Ultimate stretch level of garments with close to body shape and fit
High aerobic, full body activities such as XC skiing makes nrathability to a key factor in our collection.
✔ highest level of breathability and sweat management
✔ Special material selection
The new collection is centered around eight specific products: a jacket, pants, long sleeve and tight – each available for men and women. Check them out at our specialized retailers.
We are excited to enter into a brand cooperation with Madshus, the oldest ski manufacturer in the world and one of the globally leading brands for XC skis, XC boots and poles. Together with Madshus we underline our common brand values and focus on highly innovative premium products in the same market – while offering completely different products; skis (boots and poles) on the one side, apparel on the other side.
“We are really happy with this partnership. Together with such a credible brand like Madshus we are confident to excite consumers with our new XC Ski collection,” says Ward van Duffel, business leader for GORE® Wear.
“GORE® Wear fits perfectly to us. With their global setup and reputation as innovation leader for functional apparel they help to support our outreach to new consumers,” says Nils Hult, CEO from Madshus.