From our lab to your lab
OLE EINER BJÖRNDALEN, 8 OLYMPIC GOLD MEDALS
After finishing his pro career, Björndalen was interested in working with an apparel brand that would meet his extremely high expectations on quality. “I was talking to Svein Ivar Moen, my long-time service man who is working at Madshus nowadays, and he told me that the new GORE® Wear XC ski apparel sets new standards in functionality and quality.”
During her pro career, Darya showed a passion for apparel, designing product and selling it online. "I’ve always liked creating ideas and bringing the world of design and functional apparel together. So working with the design and product team at GORE® Wear is a perfect match for me."
For the 2018/2019 winter season, Ole Einar Björndalen and his wife Darya Domracheva are cooperating with GORE® Wear as consultant and product testers. With eight olympic gold medals, Ole Einar Björndalen is one of the most successful Olympic athletes of all times. Darya Domracheva has won 4 olympic gold medals.
Global business leader of GORE® Wear, Ward van Duffel says, “The XC Ski market is a perfect match for our brand DNA and to have the opportunity to work with such famous athletes like Björndalen and Domracheva gives us even more credibility in this space."
van Duffel continues, "We are proud of our initial XC ski apparel collection and the recognition it's receiving from the sport’s community. Together with Björndalen and Domracheva, as consultants and product testers, we are excited to bring XC Ski apparel to the next level."
„We got inspired from many cross country athletes who wore our bike and running wear on the skiing trails. Consumers obviously trust in our brand and products. Nevertheless there was clearly a need for a dedicated cross country collection which enables athletes to improve even more.“
GRIT PROMBERGER, PRODUCT DEVELOPER
„Our mission was to design a collection that balances contrary needs. Cross country skiers need a wide motion range in the upper body and arms area, yet an athletic fit. And while being protected against wind chill and cold, the fabric must allow enough breathability and ventilation to avoid overheating. So it was crucial to give it a practical try and listen to athletes feedback.“
KRISTINA MORA, PRODUCT DESIGNER
XC skiing in cold winter conditions doesn´t allow any compromise on protection.
✔ Perfect level of protection and thermal insulation at critical body areas
✔ Body mapped construction
The range of motion in XC skiing is one of the most demanding across all sports disciplines.
✔ Close to the body shaped, aerodynamic fit without any restrictions in protection
✔ Ultimate stretch level of garments with close to body shape and fit
High aerobic, full body activities such as XC skiing makes nrathability to a key factor in our collection.
✔ highest level of breathability and sweat management
✔ Special material selection
The new collection is centered around eight specific products: a jacket, pants, long sleeve and tight – each available for men and women. Check them out at our specialized retailers.
We are excited to enter into a brand cooperation with Madshus, the oldest ski manufacturer in the world and one of the globally leading brands for XC skis, XC boots and poles. Together with Madshus we underline our common brand values and focus on highly innovative premium products in the same market – while offering completely different products; skis (boots and poles) on the one side, apparel on the other side.
“We are really happy with this partnership. Together with such a credible brand like Madshus we are confident to excite consumers with our new XC Ski collection,” says Ward van Duffel, business leader for GORE® Wear.
“GORE® Wear fits perfectly to us. With their global setup and reputation as innovation leader for functional apparel they help to support our outreach to new consumers,” says Nils Hult, CEO from Madshus.