We are excited to enter into a brand cooperation with Madshus, the oldest ski manufacturer in the world and one of the globally leading brands for XC skis, XC boots and poles. Together with Madshus we underline our common brand values and focus on highly innovative premium products in the same market – while offering completely different products; skis (boots and poles) on the one side, apparel on the other side.

“We are really happy with this partnership. Together with such a credible brand like Madshus we are confident to excite consumers with our new XC Ski collection,” says Ward van Duffel, business leader for GORE® Wear.

“GORE® Wear fits perfectly to us. With their global setup and reputation as innovation leader for functional apparel they help to support our outreach to new consumers,” says Nils Hult, CEO from Madshus.