BRAND EVOLUTION OF GORE-TEX
The GORE-TEX brand is the most trusted source of comfort and protection for adventure seekers everywhere. Best in class waterproofness, weight and packability have been defining features of GORE-TEX materials for the last 30 years. Taking advantage of this expertise, the GORE-TEX brand steps into a new stage of evolution that goes way beyond “waterproofness”.
GORE-TEX INFINIUM™ will join the existing GORE-TEX brand: for when performance is a priority but
waterproofness is not. These products will sit alongside the GORE-TEX Black Label products that are
guaranteed to keep you dry.