RIDE MORE, BE BETTER
The spectrum of physical, emotional and spiritual benefits you are rewarded with when cycling, are only ever equaled by the wide range of conditions you’ll find yourself in while riding. You’re exposed to the elements, to traffic at high speeds and you need the right amount of protection at all times, under all circumstances. So we focus on you, to make you feel good, we focus on improving freedom of motion, next to skin comfort, climate regulation and visibility in all of our cycling gear, using functional fabrics and our vast experience in garment construction and proven testing. Improving your cycling experience. Ride more, be better.
BEST IN CYCLING. VOTED BY YOU.
Readers of Germany’s RoadBIKE magazine have just named us Best Brand for cycling apparel. MountainBIKE magazine also named us second in mountain bike gear.
Thank you for believing in us. We go into 2021 even more motivated to bring you the very best in comfort and performance: so you can continue to smash your riding goals.
BACK IN 1985 WHEN IT ALL STARTED
It is 1985. We’re in the Alps and deep in the unpredictable weather conditions the mountains often deliver. A couple of keen cyclists, who are also committed engineers, have just returned from other freezing cold and wet ride, but this time, with a strong conviction: there has to be a better way to beat the elements than stuffing old newspaper up your jersey. And so it began, an idea born from necessity, the first ever GORE-TEX cycling jacket - the GIRO - was created.
FROM THE GIRO TO THE GORE-TEX SHAKEDRY™ JACKET
The GORE-TEX SHAKEDRY™ product technology is a revolutionary construction which eliminates the face fabric, preventing absorption of water and that cold heavy feeling. No longer will you need to experience the chilling effect that results from a saturated face fabric, leaving it light and breathable at all times. Put it on, leave it on. The original SHAKEDRY™ jacket acts as an all rounder, performing in every aspect. Sufficiently insulated to protect not only from rain and wind, but also from the cold, with the addition of stretch panels to conform to the body and achieve the ultimate aerodynamic fit.
WE SHARE THE PASSION AND THE PAIN OF CYCLING
We’re passionate about cycling apparel design, the process is an exciting, but often painful experience. Every material, every seam, every pocket has to exceed your expectations. That’s why we collaborate with professional athletes like the RAD PACK and GIRL PACK team. They’re out in there, day in day out, in all conditions. We learn by listening and sharing, the passion and the pain. It’s how we improve the function of our garments, making meaningful features, attributes and benefits, so all you need to do is stay focused on the joy of riding.
PRODUCT DNA. ITS IN EVERYTHING WE DO. ROAD, TRAIL & BEYOND.
We are cyclists, it’s in our DNA. We intimately understand the needs of the rider, and as such, our products are born from this deep affinity. Whether you choose tarmac or trails, it’s in everything we do. Road riders spending hours in aggressive, aero positions benefit from superior performance and added comfort. Going off road in harsh environments, into remote and exposed locations, we provide the extra protection, the safety and security. We combine the best available technologies, materials, and our experience in garment construction to help improve your experience