“CYCLING IS MORE THAN A PASSION.
CYCLING IS AN ATTITUDE.” FABIAN CANCELLARA

No two trails are the same, and no two roads alike. As dedicated athletes ourselves, we know. But we can always learn more. Therefore, we work in collaboration with our professional athletes including Fabian Cancellara.
It’s a constant dialogue that enables us to challenge and enhance every seam, hem and pocket to face the real life situations and experiences that our athletes encounter, every day, out there in the elements. We learn by listening and sharing the pain and passion.
That is how we develop function and true comfort that turns the pain into pleasure.

Being cyclists ourselves we understand how important it is to be able to ride in maximum comfort in any weather condition. Intelligent functions and contemporary design empowering the athletes to get out and follow their passion every day. Using our renowned GORE-TEX and GORE-TEX INFINIUM™ product technologies, we offer highly-functional apparel for every environment, every season and every kind of weather.
When not using GORE-TEX or GORE-TEX INFINIUM™ product technologies, we only select and place fabrics that perfectly match our high quality philosophy. We have named these carefully hand selected textiles GORE® Selected fabrics.

Our innovation is born from a deep understanding of the specific needs of athletes. Our products provide outstanding protection from the elements, whilst providing maximum comfort at the same time.​

We put the rider first - all technology, material and design choices are focused on helping to improve riders' performance in a wide range of conditions and terrain.